The 3E’s Framework
My philosophy for designing digital experiences that connect: the 3E’s—Empathy, Efficiency, and Engagement. I create solutions that understand users, streamline their journey, and spark connection, uniting AI, XR, and web under one seamless vision.
1. Empathy: Designing for Real People
What It Means
I put myself in the user’s shoes - understanding their emotions, needs, and context - to create experiences that feel personal and intuitive. Empathy ensures technology doesn’t just work; it connects.
Users abandon tools that don’t “get” them. Empathetic design builds trust and loyalty.
Why It Matters
How I Apply It
AI Automation UX: Crafting an AI chatbot that adjusts its tone based on user frustration.
XR UX: Adding adjustable controls in a virtual event to suit all comfort levels.
Web & App UX: Simplifying a checkout flow for time-pressed shoppers.
Key Question: “How does this feel to the user?”
2. Efficiency: Streamlining the Journey
What It Means
“I remove friction and optimize every step, respecting the user’s time and effort. Efficiency turns complexity into clarity, making experiences seamless and productive”.
Clunky designs waste time and kill adoption. Efficiency drives results.
Why It Matters
How I Apply It
AI Automation UX: Designing a one-click AI workflow for inventory restocking.
XR UX: Enabling teleportation in VR to skip unnecessary navigation.
Web & App UX: Cutting a form from 10 fields to 3 without losing data.
Key Question: “Can this be simpler or faster?”
3. Engagement: Capturing Hearts and Minds
What It Means
I design interactions that spark interest and sustain connection - through delight, personality, or immersion. Engagement transforms users from participants to advocates.
Why It Matters
Forgettable experiences fade; engaging ones stick and spread.
How I Apply It
AI Automation UX: Adding a witty response to an AI assistant’s error message.
XR UX: Using spatial audio in Pixel Dreams events to immerse attendees.
Web & App UX: Animating a branded button hover to surprise and delight.